All it takes is one. One viral post, tweet, comment, or whatever – to totally change the reputation of your brand, at least among those who spend time online. The problem is, a lot of companies try to force the issue, and their efforts are often ham handed and obvious. Most of the […]
If you’re company has a corporate blog or a bunch of social profiles already, here’s some advice. Do something with them.
It’s not good enough to just post your corporate news announcements, discounts, and special deals to your various outreach platforms and leave it at that. At the end of the day, any […]
I don’t know who’s reading this, but if any one of you happens to be a marketing director for a large company – you need to hire a blogger pronto (if you don’t already have one). In my opinion, there are probably only a handful of large companies in the US that wouldn’t benefit […]
Practically no day goes by where I do not encounter some totally outdated and poorly thought out marketing campaign, which completely lacks any understanding of how the way we communicate in a modern Internet age. There must be no shortage of marketing professionals who have no real perception of how to utilize Twitter, Facebook, […]
Marketing has changed tremendously over the last few years. The big problem with companies today is that they are doing the same marketing today as they were a few years ago; even though the world has completely changed.
A great example is billboard advertising. It baffles me whenever I see a billboard with advertising on […]