By now, you should already know how to analyze your blog traffic and use Google Analytics to find out more about your blog readers. But if you want to know more about your audience, there are ways to dig even deeper into the stats of who is reading your blog. Quantcast is a free tool that I’ve been using on my main blog at rosettathurman.com for the past few months to see the demographics of my blog readers. What I found was very interesting and somewhat surprising as I think of ways to engage my specific audience.
In the chart below, you can see that my blog readers are mostly female (63%) of all ages. My blog readers are well-educated and 75% of them earn $60,000 or more per year. I can also see that I have a higher than average percentage of African American readers, with people of color making up almost 30% of my readership overall. Cool huh? This information is priceless to have in terms of coming up with blog posts that would appeal to this demographic. And it’s free!
Today’s assignment
Sign up for a free Quantcast account and follow the instructions to “quantify” your site. Like Google Analytics, it will take a few days before your data starts showing up, but be sure to check back in to the comments section of this post to let us know your results.
For those who already use Quantcast, how has it affected your blogging experience?
This is mind-boggling. I keep looking for the spies that are taking info down about me! LOL! I was able to see a lot of info without signing up due to being on WordPress. Is there any additional benefit to me signing up for the account anyway?
I added the quantcast tag to my footer but part of the code is showing up on my page?? Can anybody help? Not sure what I'm doing wrong. Thanks
It appears that wordpress and quantcast have some agreement so alot of data is freely visible but I signed up anyways.
I'm signed up!
I am all signed up.